Orgovyx patient brand ID

this project involved designing concepts for a patient brand identity after a successful HCP and awareness campaign.

the client had given indications for the desired look and feel they wanted to see. working in collaboration with the creative director and senior designer, we were able to produce three routes.

one route acted as development to the examples the client wanted to see, while the other two were more dynamic approaches involving bold typography, illustration and striking image treatment. the work was presented to the client in a deck that explained the rationale, highlighted the different brand assets and showcased the application of the brand.