veterinary products website pitch

this website design was produced as part of a pitch for the client's range of animal health products. as part of the digital design team, my role was to create and present a possible route for this website.

my initial process was to draw upon the existing animal health brand identity, to see what could be elaborated on or expanded in a digital design setting. settling on the use of iconographic illustrations and a fun, vibrant colour palette, i put together a layout for the website, based on site hierarchies that were supplied by the digital project manager.

in order to make the functions of the site as clear as possible, annotations were used thoroughly to ensure that the client was aware of our intentions with the website. additional pages were mocked up, such as an article post template. a mobile route was also shown to clarify to the client how the site might function on mobile devices. this project uses several different skill sets, including illustration, motion graphics, digital design and ux/ui approaches.