rebranding a customer rewards scheme

during 2025, Cotswold Outdoor Group were refreshing the brand identity of their customer rewards scheme ‘Explore More’.

initial work on this project involved moodboarding, competitive analysis and some early pencil sketches for concepts that were then developed into a pitch deck that was presented to stakeholders.

once a route had been selected, it underwent further development into a finished look and feel including a logo, design motif and tone of voice.

the successful route was selected and used as a framework to create a set of deliverables across multiple channels, including in-store, digital, social and print.