creating a visual identity for an apparel brand

during 2026, i worked as part of a team to create a visual identity for an apparel brand, from initial concept and pitching through to execution of brand assets.

I was initially brought on the project to support the design manager and lead designer and provide my motion graphics skills but ended up creating an additional visual route that was presented to the client.

upon successfully pitching, I was then involved in the creation of various brand assets from hang tags, apparel design and neck labels through to print, social and motion graphics.

this brand is due to launch in summer 2027.