art directing a seasonal photoshoot

in 2026, i provided art direction for the Snow+Rock AW26 seasonal shoot.

following briefing, the initial process involved reviewing the last creative execution to identify what worked and what didn’t. from here, I created a comprehensive moodboard that demonstrates several different visual executions that would need to be considered during the shoot.

this moodboard was then refined into a deck for the producer and selected photographer to review. the moodboard called for more stylised imagery and use of flash to create dynamic visual effects and textures in the imagery.

with the shoot completed successfully, the next step was to select the best images and apply a consistent visual approach in preparation for the future campaign.